What Do You Have to Know About the American Crew Brand?
Men’s cosmetics American Crew is the undisputed leader among professional brands in this segment. It was originally created to meet the image needs of a strong half of humanity. The product range is amazing and inspiring! A huge number of innovative developments carried out by this brand are aimed at comprehensive care of the appearance of men and the constant improvement of their individuality. Let’s see more about the history of this well-known brand and what products are currently available.
History of the brand
We can say that American Crew is an important historical milestone in the professional men’s cosmetic industry. The success of the brand is predetermined by its founder, hairdresser-stylist David Raccuglia, who in his work sorely lacked special preparations specifically for the male type of skin and hair.
It happened in Chicago in 1994. At first, having no like-minded people, himself a director, a public relations specialist, a photographer, and even a teacher at the school of stylists that he himself opened, achieves amazing results.
The products were very successfully manufactured and soon appeared in men’s hairdressing salons. The assortment expanded, new lines of preparations and shaving products, and lines of body care products were launched.
Currently, the range of American Crew, cosmetics familiar to millions, has more than fifty different names of men’s means, each of which has a different effect depending on the desired result and the type and condition of the hair.
American Crew cosmetic line
Classic is a line for the care of all types of hair, both healthy and problematic or grey. Shampoos, balms, mousses, and other fortified preparations based on herbal extracts and extracts thoroughly cleanse and carefully nourish hair and skin.
Precision Blend is dyes and caring complexes for dyeing and toning grey hair.
Anti-Hair Loss is an innovative line of biotechnological preparations against hair loss in men. Here are special shampoos, mousses, revitalizing concentrates in ampoules.
Styling is a line of specially designed styling products popular with stylish and creative men. Styling is the greatest strength of American Crew. The widest range of products in this line is represented by pastes, creams, gels, lipsticks, forming clays, fixing sprays. They differ in texture, degree of fixation, and compaction of hair, giving elasticity and shine.
The line of perfume is for men who know their own worth. Fresh, alluring, and, at the same time, emphasizing the strength and masculinity of the image of the fragrances.
And finally, a line of pre, shave, and after-shave products called Shave. The perfectly balanced complex of products of this line includes oils that prepare and soften the skin, foaming and non-foaming gels that directly provide a comfortable shave, as well as lotions and creams enriched with all kinds of vitamins and minerals that nourish and moisturize the skin after shaving.
Needless to say, the developers of American Crew lines took into account all the fundamental features of men’s hair, factors of the degree of their pigmentation and growth. For the manufacture of undoubtedly luxury products, natural, harmless ingredients are used, and the most innovative solutions are laid on the basis of its formulas.
The American Crew brand is the standard of cosmetic and hairdressing style, and its products will suit every man, who knows his own worth and strives for a unique image.
To find the products of the American Crew brand visit the Fragrance Direct website.
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