Vodafone Analytics
Valuable insights are key to successful business performance. A lot of businesses struggle to get proper information regarding their consumers. As result, such a delay holds the development. Many companies offer their assistance in order to help to analyse potential customers and create the right consumer portrait. Vodafone offers its business customers high-quality analytics tools in order to transform the business. What is it and how it works, will be described in the following article made by our team.
What is analytics from Vodafone?
Vodafone Analytics is a platform designed to offer insights into your business and gain value from data. The solution works with Big Data and telecommunication data analysis based on geolocation and user behaviour and is implemented in collaboration with the analysis and visualization partners Citi Logik and Carto.
Vodafone Analytics provides you with simple and visual tools to identify where and why things are happening, as well as forecasts for the future, which means making decisions based on insight and greater efficiency for businesses of all sizes, industries, and sectors.
Why it is valuable?
The Vodafone analytics provides a better and deeper understanding of your audience. You will see what demands they have and offer a proper solution. The accurate data will help to make the right decision based not on assumptions but on real-life numbers. Having a strong backup by proper analytics helps to make a stronger focus on marketing and sales. The right data allows you to adapt your offers present them to your audience from the best angle. Vodafone analytics helps to find out the future innovations and turn your business into a data-driven one.
Vodafone analytics is a cross-cutting platform that provides data, statistics and helps you get the most value. Suitable for your business and easily configurable to locate and analyse the mobile needs of your business. It is constantly working. The data collecting process never stops. You will have an access to your auditory insights 24 hours, every day and night during the whole year.
Despite the industry you are working in, Vodafone analytics can help to improve certain things like helping to define a business strategy. If you are working in retail, for example, open new branches or relocate existing stores based on the best data, using demographic information and traffic data. If you are representing the Real Estate business, make informed decisions about investing. Whether you’re looking to purchase or build new developments — for residential or commercial use — you can be confident in making data-backed decisions. For public sectors create smart cities. Analytics data can help you determine rush hours, understand traffic patterns, and optimize public transportation and manage infrastructure to meet public demands. This, in turn, can reduce pollution by creating greener and smarter cities. Also, identify tourism trends, which means more effective event planning. You will also benefit from being able to assess the impact of your investment in tourism initiatives using geolocation data.
The possibilities with such data analysis are endless. It will suit the need of almost any business. All you have to do is to make the first step and apply for it. Just visit the Vodafone website and start getting the insights.
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