The Main Peculiarities of Coasters
Coasters are special racks for a mug or glass. Most often they are made of thick paper, cardboard, sometimes wood. Their main function is to protect wooden furniture from mechanical damage, which allows it to last longer. It is more correct to call a coaster, a stand under a cup of hot tea or coffee because it is usually not used for a beer glass. These stands are used in offices to protect desk surfaces and paper documents. However, today the coasters for mugs and veer cups are increasingly used as synonyms, despite some of their differences.
Coasters can be made from a variety of materials, both natural and synthetic. And judging from the point of view of marketing, they are no less suitable for advertising than coasters. The following article will describe the peculiarities of coasters and how they are being made.
How did the coasters appear?
The coaster stand was invented by the British in the eighteenth century, it was originally intended for wine decanters. They not only protected the table but could also slide along the surface, which made it possible to conveniently move the decanter around the table, passing it between guests without the help of a servant. Besides transferring wine, coasters were often used for cheese and were made in the form of a boat with wheels.
The modern purpose of coasters has changed a bit. Now they perform rather a decorative and advertising function. You can place the logo of the restaurant or bar on them and then they will become a powerful marketing tool.
Main type and materials of coasters
The presence of coasters for drinks in the bar or restaurant symbolizes its high status, demonstrates hospitality and customer focus. Coasters can be roughly divided into two groups.
Single-layer. Made of very thin paper that absorbs moisture well. The most common coasters are round, square, or oval. An important feature is that a logo containing no more than 4 colours can be applied to a single-layer bonfire.
Multilayer. They are made from a napkin base of 6 or 8 layers and have a polyethylene base. They are round or square. This stand can be printed with a logo containing no more than 2 colours.
If you decided to place your brand logo on coasters for advertising purposes and want your advertising products to be aesthetically pleasing and to be used for a long period of time, you definitely need coasters that do not absorb moisture.
Such a stand will really become an excellent advertising product because it will be pleasant and convenient to use.
A coaster is a great promotional item. Many visitors even collect original things from their favourite establishments.
The coaster for drinks protects the furniture well from damage (moisture, scratches). When making these stands, special paints are used. Some of them may even be heat resistant.
Coasters are an integral part of any bar, restaurant, or even home, one might even say it’s a hallmark. Thanks to the coasters for drinks, the company logo becomes more recognizable, the establishment becomes more famous and, accordingly, popular.
Visit the Joe Browns website to get your perfect coasters.
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