Search Engine Optimization Specialist. Why Does Your Business Needs Such a Person?
Search engine optimization or SEO is aimed at promoting websites in search engine results. Its goal is to ensure that search engines offer a site for relevant queries among the first, attract users and receive financial benefits. This can be monetization, an increase in sales, and the number of orders.
Conversations that SEO is losing relevance have been going on for several years. There are several reasons. First, search engines have complicated algorithms, and the old approaches to optimization no longer work. But instead, there are new ways to optimize the pages of the site. Secondly, in matters of searching for goods and services, Google began to crowd out aggregators, pulling off part of the traffic. Finally, the market has developed, digital marketing has appeared, and SEO has become one of its parts. And yet, search engine optimization will not lose relevance as long as there are search engines.
Main duties of SEO specialist
SEO-optimizer improves the position of the site in the search results. But this is not his only task. He or she also adapts the site to keep the attention of users, make the resource interesting and useful for them, and, ultimately, turn visitors into regular subscribers, buyers, and customers.
These two goals are interrelated because search engines track the time spent by users on the site, and the popularity of resources. If people find what they need, it does not go unnoticed by search algorithms, and the resource rating rises.
Professional skills SEO specialist should have
Understanding the algorithms of major search engines. Algorithms change, so you need to keep your finger on the pulse.
Ability to identify the target audience, and analyze competitors. It is necessary to study the top issue and, based on the information received, develop a promotion strategy.
Working with the semantic core: an array of queries that match the subject of the site. First, they collect a common core of phrases and words, then break it into pages.
Internal optimization. As for the site itself: the SEO specialist analyzes the resource, noting its usability, the quality of text and visual content, and design. Optimizes pages and creates new ones, makes internal linking, and much more.
External optimization. For promotion, it is necessary that other resources link to the site as often as possible, and a professional knows how to achieve this.
Solving these tasks will require not only a thorough knowledge of SEO and the basics of information technology but also knowledge in the field of marketing and web design. An SEO specialist must understand the optimal structure of text blocks on a page, and be able to set a task for a copywriter. In addition, since the most up-to-date professional information is published by foreign sources, such a skill as fluency in English will come in handy.
Where to get the knowledge for SEO?
You can learn the basics of SEO on your own: with the help of books, training articles, and videos in the public domain. However, this method has a drawback – this way you can only master the very basics, the basics. To acquire the necessary skills and start earning, you need to communicate with practicing professionals. Many SEO services and tools are paid for. To get to a good level, you have to invest some money, and without mentors, you risk wasting them.
Therefore, the best way is specialized SEO courses. They are developed not by theorists, but by experienced practitioners. To find such it, just visit The Skills Network website.
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