Digital Marketer. The Person Who Can Build Up the Presence of your Business in the Internet

This article will help entrepreneurs more accurately understand the profession of the digital marketer, and explain who it is and how to find it. Keep reading.

Who is the digital marketer?

Let’s start by looking at who the Digital marketer is and what tasks he or she performs.

A digital marketer is a type of marketer who studies, analyzes, and promotes your product on search engines, social networks, and other Internet channels. (It can be forums and other platforms)

This specialist does not set up contextual advertising or targeting for you, he is responsible for the fact that the cosmetologist or targetologist, etc. could set up advertising campaigns for you in a quality manner.

If we take a simple example, then the digital marketer is the manager of your store who studies and analyzes the product and builds interactions that lead to results.

Tasks of the digital marketer

Let’s take a closer look at the tasks of a specialist.

Study the product on the Internet market, and show its advantages and market position. Research the Internet market itself. Its trends, players, and demand for your product.

Study competitors. Their strengths and weaknesses are on the Internet, and not in physical points.

To study and give recommendations to you on your Internet sites (Website, social networks, etc.)

Find distribution channels on the Internet. Study all sites and select only those that really show the result.

Draw up a strategy for promoting the product on the market. A plan according to which your product will begin to develop and scale on the Internet.

Implement a strategy and work with analytics. Connect all possible web analytics that will help you track the result qualitatively and quantitatively.

What knowledge does the digital marketer need?

In order for your specialist to do a quality job, he or she needs additional knowledge, and what kind? Let’s take a look:

• Beginner-level programming. SQL and the basics of website programming to collect data and understand how sites work.
• Knowledge in SMM. To understand how to properly influence social networks and what exactly is trending there now.
• Knowledge of advertising. To give the right tasks for performers and check their performance.
• Full knowledge of web analytics. To track the results and be able to control them.
• Knowledge in marketing.

Internet marketing allows you to comprehensively solve the problem of attracting potential customers and retaining existing ones. It combines a huge number of competencies: here is a development strategy, management of multiple communication channels, and analytics, targeted and contextual advertising, and the creation of various types of content.

Creativity, the ability to analyze information, knowledge of IT technologies, and the ability to work in a team are often named among the skills that will be in demand in the coming years. An important factor is the continuous learning process, without which it is impossible to imagine an Internet marketer.

If you want to get the digital marketing knowledge, you don’t have to spend years at the university. Just find the appropriate courses. The best place is The Skills Network, where you can get plenty of useful knowledge about modern jobs.

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